Sunday, August 5, 2007

Flyering High (Street)

Promotion is the Word for each day. High Street is one of the The Spots that company members who are producing at the Festival attract an audience. Not only are actors, stage managers and technicians passing out flyers (colorful postcards trumpeting our shows), but street acts abound! Fire eaters, magic acts, musicians, tight rope acts--just to name a few--festoon the streets with color and action.

The challenge is to make a personal connection with as many passers-by as possible. It is not enough to merely get our flyers into someone's hands, to but entice them with something about the world of the play in about ten seconds. Yikes!

"Flyering" is also a great opportunity to meet other Edinburgh theatre folks. In fact, I suspect that company members make up a significant number of theatre goers at the Festival. We have exchanged flyers with more than a few. Hitting the streets is essential for generating audiences.

The most interesting production I've seen at the Festival--not that there's been much time yet--is Tony the Blair Musical. The writing is fresh and funny, and the young company plays it with a brash charm.

Well, off to lunch, then more "flyering" for me...and perhaps a quick squint at show before our 5:15 performance.

Look for photos shortly, and more updates from the company!

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